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sinai cement is preparing to launch its new website! Soon you will be able to explore our innovative products and solutions to meet the needs of the construction sector.

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Address

District 5 – Kilo 9 – Cairo Ain Sokhna New Road New
Katameya – Cairo, Egypt

Activity And
Establishment

Since 1997, Sinai Cement has been a cornerstone of Egypt’s construction industry, established to meet the growing demand for high-quality construction materials. Producing 2.9 million tons of premium packed and bulk cement annually, we operate from a state-of-the-art plant in North Sinai. Backed by the VICAT Group’s 165-year legacy of innovation and sustainability, we deliver certified quality through CE Mark and EOS standards. Our products power landmark projects across Egypt and Africa, driving durable construction and shaping a sustainable future.

leaderships

Every decision we make is an investment in a stronger, more sustainable future. Our leadership embraces each day as a chance to redefine possibilities, driving progress and creating enduring impact for Egypt and beyond.

Hady Ayaad

Chairman of the Board of Directors-
Independent

Mr. Pietro
Cala

Managing director, representing Vicat Egypt for Cement Industry SAE.

Mr. Guy Dominique
Sidos

Chairman and CEO of Vicat SA since April 9th, 2021. He graduated from the Ecole Navale. Before joining Vicat SA, he served in the French Navy.

Mr. Louis-Jacques
Merceron Vicat

Director of Vicat SA since 1999. He graduated from the Ecole des Cadres.

Mr. Jacques Marie
Merceron

Former Chairman and CEO of Vicat SA, graduated from the Ecole Speciale de Travaux Public. He is the Honorary Chairman of Vicat SA and Director of Vicat SA since 1968.

Ms. Rasha Salah El Din
Metwally Kenawy

 Senior Economist and Advisor to Governments turned Leadership Development Expert, Trainer and Corporate Culture Consultant. She is one of the awarded Top 50 Most Influential Women during 2020. Rasha is the founder of RK Leadership Consulting and one of the “Adaptive Leadership Network” of Harvard Practitioners around the world. Rasha holds a Master’s degree for Public Administration from Harvard Kennedy School and another Masters for Economics from the American University in Cairo.

Mr. Sherif Samir
Mahmoud Samy

The Chairman of the National Asset Management & Investment SAE and Ataa Investment Fund. He is a board member of the National Investment Bank, the Universal Health Insurance Authority, the French University in Egypt and other investment and education companies. Sherif is the former Chairman of CIB Bank and the Egyptian Financial Regulatory Authority. He previously served as Board member of the Central Bank of Egypt, the Investment & Free Zones Authority, Banque Du Caire, Suez Cement and Orange.

Gr. Mohamed Alaa

The Head of Information System and Digital Transformation Sector at National Organization for Social Insurance. He previously held the positions of the Assistant Director of Information Systems Department for the Armed Forces and the Commander of the Main Center of Smart Systems of the Armed Forces and the Head of Information System Branch of the Organization and Administration Authority of the Armed Forces.

 

Mr. Magdy Moheb
Kamil Kassabgui

Established Reliance in 1998, initially focusing on cement trading. His entrepreneurial vision and strategic acumen enabled him to expand the company into a fully integrated trading and logistics services provider for the cement industry. Over the first two decades, he pursued a strategy of vertical integration, gradually building businesses that complemented and enhanced the cement sector, including trucking, ready-mix concrete, aggregates, and alternative fuels. He holds a Bachelor’s degree in Economics with a minor in Business Administration from The American University in Cairo (AUC).

Mr. Gianfranco
Tantardini

Gianfranco Tantardini is the Regional Manager for the Mediterranean and Asia at Sinai Cement, bringing with him over 45 years of experience. He currently leads the company’s efforts to enhance industrial operations and drive development across the VICAT Group’s investments in 11 subsidiaries located in Egypt, Turkey, Kazakhstan, and India Tantardini’s career began with a distinguished 26-year tenure in the French Navy, after which he joined the VICAT Group as Vice President of Operations. He later advanced to become Country Manager for VICAT USA, where he successfully led a workforce of 1,800 employees and managed revenues exceeding €500 million. In 2017, he was appointed Area Manager for Egypt and Turkey, where he played a critical role in implementing industrial improvements, optimizing CO₂ management, and overseeing operations across 7 subsidiaries. Known for his crisis management capabilities and strategic insight in high-stakes environments, Tantardini brings exceptional expertise to his leadership at Sinai Cement. He holds a degree from the Institut National des Sciences et Techniques Nucléaires (1987) and completed the Finance for Executives program at INSEAD (2008). A trilingual professional, Tantardini is fluent in French, English, and Italian.

Ms. Sophie Merceron

The chair of the Louis Vicat Foundation and Director of Vicat SA since 2007. She held various functions within the Group until 1997.

Hady Ayaad ,
Chairman of Sinai Cement

Hady Ayaad currently serves as chairman at Sinai Cement, bringing over two decades of experience in logistics, strategic partnerships, and cross-border trade. Renowned for his strategic vision and ability to build strong partnerships, he continues to drive high-impact collaborations that support business growth and strengthen Egypt’s role in global trade. Before assuming his current role, Ayaad held several senior leadership positions within Egypt Post and its affiliated entities, including Chief of the Chairman’s Office Sector and Vice President of Strategic Partnerships. In these roles, he was instrumental in driving organizational alignment, overseeing high-priority strategic initiatives, and executing partnerships that expanded the organization’s regional and global reach. Throughout his career, Ayaad has demonstrated strong expertise in developing and managing strategic alliances, unlocking new market opportunities, and enabling seamless cross-border trade. His leadership combines deep market insight, negotiation excellence, and operational alignment to deliver sustainable growth, enhance logistics efficiency, and support the expansion of e-commerce and SMEs into international markets. Throughout his professional journey, Ayaad has led and managed partnerships across key international markets, including North America, Europe, Asia, and the Middle East, reflecting his strong global outlook and ability to operate in complex, multi-stakeholder environments. His contributions continue to play a vital role in enhancing Egypt’s logistics infrastructure and reinforcing its position as a regional hub for trade and e-commerce. Ayaad has a solid background in business development, strategic management, and international partnerships, complemented by extensive hands-on experience in leading large-scale projects and driving institutional growth. He graduated from the Faculty of Commerce, Ain Shams University.

Meet Our Team